MAHLE Unveils New Look for Original Gasket Line
Aug. 16, 2016—MAHLE Aftermarket unveiled Monday the new look for the packaging of its MAHLE Original gasket product line.
The MAHLE gasket products will be packaged with the distinctive blue MAHLE Original logo prominently displayed. The new packaging will begin in the second half of 2016 and be complete in March of 2017.
“Branding our gaskets as MAHLE Original better communicates the MAHLE commitment to OE form, fit and function,” said Jon Douglas, general manager, MAHLE Aftermarket North America. “Although the brand and packaging will change, what isn’t changing is the delivery service, industry leading fill rates, complete market coverage, product support, data management, and technical expertise driven by decades of gasket development that the industry has come to expect from the MAHLE Aftermarket gasket line. No other aftermarket gasket supplier even comes close.”
MAHLE announced on June 30 that the new brand name for its gasket line would be MAHLE Original gaskets, previously sold in North America since 2007 under the Victor Reinz brand licensed to MAHLE Aftermarket. The new MAHLE Original packaging makes it easier for the purchaser to see what they are buying, allowing them to see the package contents without opening the package. In addition to visible-product packaging, the new packaging takes up less space which allows for more efficient inventory storage.
More information can be found on the MAHLE Aftermarket website.