CARSTAR Takes on New Marketing Strategy, Teams with Dale Earnhardt Jr.
April 15, 2016—CARSTAR North America, along with Axalta Coating Systems, debuted Thursday the No. 88 Axalta/CARSTAR Chevrolet SS to be driven by Dale Earnhardt Jr. on May 7 at Kansas Speedway in the NASCAR Sprint Cup Series.
“I’ve enjoyed working with Axalta this season,” said Earnhardt. “It’s great to see how they’ve rallied behind the 88 team and how they are bringing new partners like CARSTAR into the sport. I’m looking forward to having CARSTAR on our Axalta Chevy at Kansas. I expect to run very well there, so we’ll do our best to give the CARSTAR folks plenty to cheer for.”
“CARSTAR is one of the few brands in the portfolio that is strictly business to business,” Michael Macaluso, president of CARSTAR North America, said. “It’s a way to put CARSTAR in front of millions of consumers.”
”It’s the beginning of a great relationship,” Earnhardt added.
As part of the race weekend, Axalta and CARSTAR will host top CARSTAR franchisees from across North America, along with prospective franchisees and corporate team members.
More information and updates on race weekend can be found on CARSTAR’s website.