April 20, 2011 — Automotive information and marketing company Polk recently announced it would supply Federal-Mogul Corporation with vehicle ownership and operation data to support product and inventory management.
“Our ability to provide customers with a complete range of import and domestic product coverage—no matter where the distributor is located around the world—is a major strength provided by Federal-Mogul,” said Jay Burkhart, senior vice president of global aftermarket for Federal-Mogul. “We feel Polk can provide valuable solutions in support of that effort.”
Mark Seng, Polk’s global aftermarket practice leader and vice president of sales and client services, said one of Polk’s strengths is providing consistent light, medium and heavy-duty vehicle information throughout the globe, supported by local expertise.
Polk works with manufacturers, dealers, aftermarket companies, finance and insurance companies and numerous other organizations to identify trends, build brand loyalty and boost business. For more information, go to polk.com.
Federal-Mogul provides power train, chassis and safety technologies for original equipment manufacturers of automotive, light commercial, heavy duty, agricultural, marine, rail, off-road and industrial vehicles. It also serves the worldwide aftermarket industry. For more information, go to federalmogul.com.
