SEMA: Mopar to feature customized vehicles

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October 26, 2010—Mopar announced that it is featuring 35 customized vehicles at the 2010 SEMA Show in Las Vegas.

The company will fill its 15,300 square-foot space with customized Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles, according to a Mopar press release_notes. Mark Allen, chief designer at the Chrysler Group Product Design office, and Jeff Gale, advance studio design lead, led the customization projects.

The 2011 versions of the following cars will be featured at SEMA with custom changes from their 2010 versions:
• Redline Dodge Charger;
• Dodge Durango Citadel “Black & Tan;”
• Fiat 500 (European version);
• Wrangler Sahara Mopar Edition;
• Jeep Street Cherokee;
• Jeep Grand Cherokee Off-Road Edition.

"We created an amazing cast of Mopar image vehicles for SEMA," said Ralph Gilles, president and CEO of Dodge and senior vice president of product design. "As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads."

SEMA runs from Nov. 2-5 in Las Vegas. To register for SEMA, go to

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