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Sherwin-Williams’ A-Plus University Workshop heads to San Diego

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Sept. 8, 2011—Sherwin-Williams Automotive Finishes on Wednesday announced it will host the next A-Plus University “Winning the Keys” Estimating and Profitability Workshop in San Diego.

The event will be held Nov. 16-17 at the Hilton San Diego Resort and Spa.

Workshop participants will obtain the skills, information and tools necessary to increase estimate profitability, according to Sherwin-Williams. The workshop is designed for shop owners, managers, estimators and customer service representatives interested in improving their closing ratio and creating loyal customers.

The two day, hands-on workshop covers the following topics: customer experience, blueprint for profit, effective communication, and increasing productivity and profitability.

“Built by leading repair industry professionals for collision repair professionals, ‘Winning the Keys’ is custom tailored to teach attendees’ customer service and estimating,” said Troy Neuerburg, marketing manager of business services for Sherwin-Williams Automotive Finishes. “Attendees will leave the workshop with the necessary knowledge and tools to negotiate profitable estimates and implement loyalty while building sales techniques.”

To register for the A-Plus University “Winning the Keys” workshop, or for more information, visit

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