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Automotive Communication Council Announces New 2014 Mission

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Jan. 8, 2014—The Automotive Communication Council (ACC) announced on Tuesday its new mission and positioning statement, and a series of first-time goals and opportunities planned for 2014.

The council’s new positioning statement defines ACC as, “The only forum in the auto care industry for learning and professional development focused on current and emerging marketing practices, achieved through collaboration and idea sharing with like-minded professionals.”

“The new statement concisely describes the ACC’s position as an aftermarket group that provides a unique environment for industry marketing professionals to learn and network,” said ACC president Al Haberstroh of Montgomery Advertising. “ACC membership is valuable and rewarding for professionals in all phases of their careers and from all segments of the industry. Our new initiatives will communicate that value to potential members.”

Among the new ACC initiatives being considered for 2014 are an outreach and mentoring program for young marketing professionals in the industry, an enhanced social media presence, and expanded educational offerings at industry events.

These new offerings complement existing ACC programs, including the annual meeting held on April 7-9 at the Grand Hyatt Denver and the ongoing ACC webinar program. These events are open to all ACC members and non-members, and registration is available online.

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