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SEMA: BASF to feature latest custom colors, cars

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October 26, 2010—BASF Automotive Refinish Solutions announced on Tuesday that it will exhibit their latest waterborne and custom color technology at the 2010 SEMA Show in Las Vegas.

The exhibit will include the North American premiere of Glasurit Classic Car Colors collection, according to the BASF press release_notes. BASF will also unveil Dragon, a restored 1970 Mach I Mustang and also feature Magnatude, owned by Jerry and Maureen Magnusen and Mercedes Bent, owned by Richard Mott.

SEMA runs from Nov. 2-5 in Las Vegas. To register for SEMA, go to Or for more information about BASF, go to

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