LAS VEGAS, Oct. 31, 2012—The Matrix Wand 3-D Blueprinting and Discovery System won the best new product award for the collision repair and refinish division at SEMA’s New Product Showcase.

Made by Matrix Electronic Measuring Inc., the Matrix Wand is a handheld vehicle measurement device used for estimating structural collision damage. The tool, which was publicly launched in April, uses two cameras that capture three-dimensional images of vehicle damage. Estimators can use the images to measure all damage on a vehicle’s body and engine components, reveal hidden damage, verify repair quality and enable predictive wheel alignment.

The awards—given in 16 different categories—were based on “superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability,” according to a press release_notes.

“It’s really important, because the team has worked so hard to develop the Matrix Wand,” Jan Srack, president and CEO of Matrix, said of winning the award. “We were so excited to bring it to the industry, and to have it be recognized like this … it’s great. We love that.”

The runner-up finisher in the collision repair segment was the D1-A “Mobile Detailer” Detail Cart by Goliath Carts. Third place went to PRO-Tech-IT and the company’s PRO-TECH-IT Reusable Covers.

“There were just table of new products there,” Sracks said. “It was just amazing to see.”