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Online marketing, e-commerce the focus of SEMA symposium

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June 23, 2011 — Proven strategies and best practices for online marketing, multimedia, sales and e-commerce will make up the agenda at SEMA’s Technology Symposium July 27 in Long Beach, Calif.

The event, scheduled to take place from 10 a.m.-4 p.m. at the Renaissance Hotel, is meant to improve participants’ understanding of how to use technology to support different aspects of their business.

“Given today’s competitive marketplace, companies are relying more and more on emerging technologies for brand building, lead generation and in some cases, as a primary source of commerce,” said Tyler Tanaka, vice president of business development at Cie Digital Labs. “Technology is continuing to revolutionize the way business is conducted in the automotive aftermarket and our members’ businesses are ever changing as a result. We want to give them the necessary tools to be prepared, understand and take advantage of the potential opportunities that exist while doing business in today's digital world.”

The SEMA Street Performance Council (SPC) developed the symposium, which SEMA said has grown into a premier business development forum. In this year’s event, participants will be able to take part in five sessions covering the following topics:

• Manufacturer & distributor online marketing essentials

• Mobile’s Role in the automotive aftermarket

• Connecting with customers: Effective content marketing

• Capture, manage & nurture leads to win more customers

• Product design and manufacturing technology that could change the aftermarket

Registration includes lunch and a chance to win prizes, such as an iPad. Pre-registration runs through July 9 and is $149 for SEMA members, $99 for SPC members and $199 for non-members. The costs after July 9 are $179, $129 and $249 respectively.

For more information or to register, click here.

SEMA, the Specialty Equipment Market Association, was founded in 1963 and represents the $28.6 billion specialty automotive industry with 6,461 member companies. For more information go to

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