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Chris Brogan discusses social media business strategy

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Orlando, Fla., Oct. 7, 2011—Social media and marketing expert Chris Brogan on Thursday delivered a presentation on how social software aligns with organizational business strategies during the opening general session at the 2011 Automotive Service and Repair Week (ASRW) in Orlando, Fla.

Brogan, president and CEO of Human Business Works, educates organizations on the future of business communications and social software technologies. He has more than 11 years of experience in online community, social media and related technologies.

Brogan is the New York Times bestselling co-author of Trust Agents, and a featured monthly columnist for Entrepreneur Magazine. DuPont Performance Coatings sponsored the presentation.

"Chris Brogan is passionate about engaging people and was full of energy opening ASRW," said Harry Hall, sales manager for DuPont North America’s Refinish Division. "As longtime supporter of NACE, we recognize the need to be diverse in generating customers and the impact that it can have on our industry."

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