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SEMA Boosts Educational Offerings

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Sept. 19, 2013—With more than 90 educational seminars, the 2013 SEMA Show has an increased focus on helping automotive professionals sell more products and be more productive in all areas of the industry.

The sessions begin the day before the official opening of the show to allow participants to attend more sessions, and run through the rest of the week. The topics range from customer service and marketing to cash flow and industry trends. Most sessions are free of charge with SEMA Show credentials.

“We recognize that participants have made an investment to leave their businesses and attend the SEMA Show,” said Peter MacGillivray, SEMA vice president of events and communications. “The main attraction is on the Show floor where exhibitors and products are. However, the educational seminars connect the dots and teach businesses how to better promote their products and compete in today’s marketplace.”

The seminars are taught by industry leaders and business experts. Previous shows have received good or excellent ratings from over 80 percent of participants.

To view the entire SEMA Show educational program, visit

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