Community Workshops+Events Customer Service Trends+Analysis Tools Education+Training Running a Shop Shop Customers Products+Services Finder Sales+Marketing News

SEMA Boosts Educational Offerings

Order Reprints

Sept. 19, 2013—With more than 90 educational seminars, the 2013 SEMA Show has an increased focus on helping automotive professionals sell more products and be more productive in all areas of the industry.

The sessions begin the day before the official opening of the show to allow participants to attend more sessions, and run through the rest of the week. The topics range from customer service and marketing to cash flow and industry trends. Most sessions are free of charge with SEMA Show credentials.

“We recognize that participants have made an investment to leave their businesses and attend the SEMA Show,” said Peter MacGillivray, SEMA vice president of events and communications. “The main attraction is on the Show floor where exhibitors and products are. However, the educational seminars connect the dots and teach businesses how to better promote their products and compete in today’s marketplace.”

The seminars are taught by industry leaders and business experts. Previous shows have received good or excellent ratings from over 80 percent of participants.

To view the entire SEMA Show educational program, visit

Recommended Products

2016 Education & Training Survey: Complete Report

2016 FenderBender KPI Survey: Complete Report

Related Articles

SEMA Show 2010: FenderBender goes live at SEMA Show 2010

I-CAR to offer eight training courses at SEMA

I-CAR to Offer Training, Debut New Technology Course at SEMA

You must login or register in order to post a comment.