Running a Shop Leadership Sales+Marketing Strategy+Planning

Chevrolet installs solar-powered charging stations at Volt dealerships

Order Reprints

Aug. 1, 2011 — Chevrolet is harnessing the power of the sun to install solar-powered electric charging stations for its Volts at dealerships in North America. The Green Zone initiative will generate electricity equivalent to 12 full vehicle charges per day. Excess electricity will help supplement each dealership’s power needs.

“The Chevrolet Green Zone is intended to provide U.S. dealers with added flexibility when it comes to charging their vehicles, while also reinforcing GM’s commitment to renewable energy projects,” said Chris Perry, vice-president of Global Marketing Strategy for Chevrolet.

American Chevrolet in Modesto, Calif., and Al Serra Auto Plaza in Grand Blanc, Mich., are the first U.S. dealerships to complete their solar charging capability by installing Green Zones on their property.

“The question isn’t whether to install a solar canopy, it’s where and how many,” said Joe Serra, president of Serra Automotive. “It’s a win for us because the electricity generation will help reduce operating costs, and it’s a win for the environment since solar power helps reduce our carbon footprint.”

Each canopy generates enough electricity for up to 4,500 charges per vehicle annually. The proof of concept for the Green Zone project is housed at the Detroit Hamtramck assembly plant, manufacturing home of the Volt.

“The beauty of this program is that there is no capital costs required from the dealership,” said Dave Halvorson, president of American Chevrolet in Modesto. “Not only do we generate the solar energy to increase our reliance on renewable electricity, but the Green Zone is a billboard of our commitment to the environment.”

The Chevy Green Zone Initiative is part of GM Ventures’ recent announcement to invest $7.5 million in Sunlogics, a solar panel manufacturing and development company that will supply the panels and install the dealer charging stations. Both American Chevrolet and Al Serra Chevrolet partnered with Sunlogics for installation of their Green Zones.
 

Recommended Products

2015 FenderBender How I Work Survey: Complete Report

2014 FenderBender KPI Survey: Complete Report

2015 FenderBender KPI Survey: Complete Report

Related Articles

Chevrolet taking nationwide orders for 2012 Volt

GM: Pricing announced for the 2011 Chevrolet Volt; special orders being taken

Car Charging Group begins nationwide rollout of electric vehicle charging stations

You must login or register in order to post a comment.