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American Honda Launches Mobile-Optimized Airbag Website

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July 16, 2013— American Honda Motor Co.’s consumer-oriented website,, is now optimized for viewing via smartphone or tablet.

Originally launched in December 2012, the site is designed to increase awareness among consumers about the growing problem of counterfeit airbags. functions as a free-standing site, but is connected to an existing American Honda website ( and includes the original October 2012 NHTSA Counterfeit Air Bag Consumer Alert, a video showing the deployment of several counterfeit airbags versus Honda airbags and more.

“Counterfeit airbags are a serious threat to [car] owners,” said Steve Osborne, assistant vice president for American Honda Brand Protection. “It’s hard to tell if a deployed airbag, and related components, have been replaced with Honda Genuine parts, or something else. We want people to be aware of the issues, and ask the right questions about their car’s repair.”

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