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GEICO Names Bill Roberts President and COO

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July 2, 2013— The GEICO Board of Directors announced Monday that Bill Roberts has been named president and chief operating officer while Tony Nicely will continue to serve as chairman and chief executive officer.

Roberts, who will continue to serve as chairman of the GEICO Insurance Agency, joined GEICO in 1984 as the vice president of marketing and has been climbing the ranks ever since. 

Roberts had most recently served as executive vice president of GEICO since 2000 with responsibility for marketing and advertising, information systems, telecommunications and the Internet business unit, staff development, military marketing, and GFR sales.

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