CAPA announces identity updates
Nov. 7, 2011—The Certified Automotive Parts Association (CAPA) on Monday announced it is updating the organization’s logo, quality seal and designation strip that approved manufacturers use on packaging for CAPA-certified parts.
Debbie Klouser, director of operations for CAPA, said the updates are part of a planned identity modernization for the organization as it begins its 25th year of operation.
CAPA will be phasing in its new logo, seal and designation strips on new parts and packaging in November and December. CAPA said its current quality seal and other identifying packaging elements on existing CAPA-certified parts still indicate those parts are CAPA-certified.
“The identity update is evolutionary,” said Jack Gillis, executive director of CAPA. “Because collision professionals, insurers and consumers are so familiar with our existing identity, we want to assure the public that our updated seal and packaging represents the same unwavering dedication to quality, comprehensive and publicly available certification standards, and scrupulous post-certification compliance that makes the CAPA program unique. In fact, as a program dedicated to continuous improvement, these new designs are symbolic of CAPA keeping pace with the true needs of the industry.”
Being able to clearly identify CAPA parts in the market is critical to providing protection from poor quality parts, CAPA said. But shops, consumers and insurers cannot look at a part and know that it is made of the right materials, constructed correctly, or passes safety requirements. Clearly marking those parts that match car company brand parts is the continued hallmark of the new CAPA quality seal, according to the organization.
For more information, or to view CAPA's new logo, quality seal and designation strip, visit CAPAcertified.org.