Running a Shop Sales+Marketing Technology Community Workshops+Events Mobile

Magna International launches driver assistance system

Order Reprints

Dec. 1, 2011—Magna International Inc. on Thursday announced its Magna Electronics operating unit and image processing partner, Mobileye, developed a driver assistance system that uses a single, forward-looking video camera to provide forward collision and lane departure warnings.

Magna said the system addresses market demand for an affordable driver assistance system that prevents two serious types of accidents: rear-end collisions—which are the most common type of vehicle accident, and lane departure accidents—which are the most deadly.

A video camera located behind the windshield is coupled with an advanced image processor to automatically detect lane markings, according to Magna. The system alerts drivers who stray from the lane being traveled using an amber indicator light and a chime of three beeps played through the vehicle’s speakers. The system will not provide an alert if the vehicle’s turn signal is activated, or if the driver makes a sharp maneuver.

Magna said the same types of alerts are used for the system’s forward collision warnings.

The system recently launched on General Motors vehicles in the North American market. It is available as an option on the 2012 Chevrolet Equinox and GMC Terrain, according to Magna. The system will soon go into production with multiple auto manufacturers in markets around the world.

"Magna's innovations enable additional features besides forward collision and lane departure to be integrated into a single-camera system," said Chris Van Dan Elzen, global product manager of machine vision systems for Magna Electronics. "We are working on utilizing a shared camera and image processor to combine features such as automatic high beam control, traffic sign recognition, pedestrian recognition and adaptive front lighting.”

For more information, visit

Recommended Products

2014 FenderBender Tech+Tools Survey: Complete Report

2015 FenderBender How I Work Survey: Complete Report

2013 FenderBender KPI Survey: Complete Report

Related Articles

Driver Assistance System Market to Expand

Subaru introduces driver assistance system

Allstate Roadside Services to launch mobile location technology

You must login or register in order to post a comment.