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PPG launches online marketing service

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April 5, 2012—PPG Automotive Refinish on Wednesday announced a partnership with Web-based marketing software provider BrandMuscle to launch PPG Marketing on Demand.

PPG Marketing on Demand is a suite of online tools and services to help PPG distributors and collision repair facilities produce customized marketing and advertising materials.

The new system provides a resource that PPG distributors and body shops can access to develop promotional pieces to support their businesses. Through the PPG Marketing on Demand website, registered users can create promotional items such as online business pages and display ads, websites, email campaigns, print ads, brochures, and door and mirror hangers.

PPG Marketing on Demand is available to all PPG distributors and collision repair centers throughout North America, the company said.

“We are passionate about helping our distributors and collision repair centers grow their businesses,” said Cristina Fronzaglia, manager of marketing communications for PPG Automotive Refinish. “Our goal is to help our customers gain a competitive edge with their online and offline marketing programs. By teaming up with BrandMuscle, we’re able to assist our customers in executing the types of marketing programs that are often only available to larger organizations.”

PPG said its new service also provides distributors and collision centers with direct access to marketing professionals and media specialists who assist with marketing-related tasks. In addition, PPG said marketing materials created through PPG Marketing on Demand can be routed directly to a print vendor at discounted rates.

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