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Nissan launches Certified Collision Repair Network

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Orlando, Fla., Oct. 6, 2011—Nissan North America Inc. on Thursday launched its nationwide Nissan Certified Collision Repair Network during the 2011 NACE Expo in Orlando, Fla.

The new certification program is open to both dealer-owned and independent collision shops, according to Nissan.

Nissan said its Certified Collision Repair Network gives repair facilities the ability to attract new customers and generate additional business from their existing customer base. The program offers the following:

• The ability to promote services as a "Certified Collision Repair Facility" by Nissan North America;
• A Web-based customer search system of program facilities;
• An opportunity to generate additional revenue from service and parts sales;
• An opportunity to interact with and provide services to customers who are new to the facility;
• An opportunity to increase customer satisfaction.

"The overall customer satisfaction that the certified program generates will potentially lead to repeat new car or pre-owned buyers, and additional revenue from service and parts,” said Mark Zoba, manager of collision parts, part and service sales and marketing for Nissan North America. "And for our valued Nissan customers, it provides the peace of mind of facility and repair process standardization—so that in the case of an unfortunate accident or vehicle damage, they'll know that their Nissan will be repaired using Genuine Nissan Parts and in a timely fashion."

Nissan partnered with DuPont Performance Coatings (DPC) to assist with the implementation of the program's certification process. Once a facility has completed the application process, the shop manager will be contacted to set up a meeting to review the enrollment and inspect the facility. A DPC representative will conduct a comprehensive facility inspection to ensure that all standards will be met, according to Nissan.

Nissan said it also partnered with I-CAR to conduct technician training for the program.

"The Nissan Certified Collision Repair Network has been developed as a dynamic competitive program to recognize and distinguish body shops that meet or exceed standards for repair work, training, equipment and delivery of customer service,” Zoba said. "Our partnership with DuPont and I-CAR helps ensure that every participating shop will offer the quality products, professional staff and enhanced services that meet Nissan's exacting standards."

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