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MSD Performance Executive Earns SEMA Gen-III Award

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Nov. 13, 2013—Todd Petersen, the chief innovation officer of MSD Performance, was awarded the SEMA Gen-III Award during the 2013 SEMA Banquet last week in Las Vegas.

The award is given annually to a young individual that generates a game-changing product or service in the industry. Petersen won for his work leading the MSD Performance team to develop their line of Atomic EFI systems for carburetor replacement and GM LS applications as well as their new Brainwave Vehicle Management Network.

"In our focus to deliver innovative product solutions to our customers, we will continue to attract and empower young and resourceful talent like Todd to drive these programs," said Ron Turcotte, CEO of MSD Performance.

In 2013, Peterson led the MSD engineering team through the development of their Brainwave vehicle management network that was introduced at SEMA 2013 and was a major topic at the connected car panel. The innovative technology ( ties multiple vehicle control systems into a single communication network and point of control via a tablet or smartphone device. Not only will this network tie in a multitude of operating systems, but it allows for other companies to integrate their components into the system. Fuel and ignition, transmission, climate control, instrumentation or even suspension adjustments will all be monitored and controlled through one harness and software app.

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