Details of 2013 Fix Auto National Conference Announced
Aug. 7, 2013—The 2013 Fix Auto National Conference will take place in Scottsdale, Ariz., on Sept. 15–18.
The 11th annual conference will take place at Boulders, a Waldorf Astoria Resort, and follow the theme of marketing to create differentiation for repairers.
The conference will feature the following:
• Micheal Bennett, North America marketing manager of Axalta Coatings Systems, discussing the challenges and importance of changing a brand
• Keynote speaker Jim Abbott, a former Major League Baseball player, with his presentation “ADAPT: Overcoming Adversity” distilled to be especially relevant to collision repairers
• A panel discussion about the future of collision parts
The conference will also include networking activities, a team-building program that benefits a local children’s charity and a progressive dinner on one of two championship 18-hole golf courses onsite.
“A key message in this year’s conference lineup is establishing marketing principals that will give our attendees a competitive advantage,” said Paul Gange, Fix Auto president and COO. “In an industry that continues to evolve, it’s an invaluable skill, and we look forward to sharing that message and our vision with the best of the best this fall.”
The conference is open to Fix Auto franchisees, Collision Repair Experts members, insurers, partner suppliers and invited guests. For more information, contact Kimberly Ainge at firstname.lastname@example.org or 503.432.0981.