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Toyota, Nissan expand presence at ASRW

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Sept. 1, 2011—Organizers of Automotive Service & Repair Week (ASRW) recently announced original equipment manufacturers (OEM) Toyota Wholesale Parts and Nissan Collision Repair Network will each have an expanded presence on the event show floor with interactive support programs.

Toyota Wholesale Parts, booth #N1343, will sponsor a networking reception Oct. 5 concluding the ASRW Industry Forum. Toyota will also sponsor a NASCAR simulator located near the company’s booth. Attendees can “drive” the NASCAR simulator and compete in a fastest lap contest. Winners receive NASCAR tickets and other racing-related prizes, according to ASRW organizers.

“For many years, Toyota has been proud to support CARS and NACE. We are also excited about this year’s new location in Orlando,” said Jerry Raskind, wholesale development manager for Toyota. “It gives Toyota the expanded opportunity to showcase the support that we provide to our business partners, independent mechanical and collision shops. Toyota and our business partners are a winning combination to ensure our mutual customers, Toyota owners, are satisfied customers.”

Nissan Collision Repair Network (booth #1241) will give away 300 Nissan 370Z-inspired wireless mice to the first 100 attendees who visit their booth each day of the event. Attendees must bring the special advertisement from Nissan mailed to each pre-registered attendee along with their badge credentials in order to receive the mouse. Nissan will also sponsor a networking reception Oct. 7 at the ICEBAR Lounge, according to ASRW organizers.

“Nissan is pleased to be back exhibiting once again this year at NACE. NACE provides Nissan a strong venue to reinforce to independent repair facilities and our industry partners the all-important value message of using only genuine parts in consumer vehicles during repairs,” said Mark Zoba, manager of Nissan’s collision parts sales growth. “Nissan will be showcasing a number of new and exciting solutions that provide shops ways to partner with Nissan and provide even easier access to high quality OE replacement parts.”

“The presence and support of OEMs is critically important to the audience who attends ASRW, and we applaud these two manufacturers for not only showing their support of the professional service and repair community, but bringing a new level of engagement to the show,” said Ron Pyle, president of the Automotive Service Association (ASA).

ASRW, which features the NACE and CARS events, is scheduled for Oct. 5-8 at the Orange County Convention Center in Orlando, Fla. Attendee registration is now open.

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