Running a Shop Technology

Axalta Introduces Economy Commercial Paint Brand

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April 29, 2013—Axalta Coating Systems has introduced a new single-stage polyurethane enamel called Rival, the company announced this week.

Axalta said that Rival was designed using mixing toners from an advanced technology platform for dealers, independent shops, fleet and municipalities that are looking for a cost-effective finish at a maximum applied VOC of 3.5 or 2.8 lbs/gal.

The color offerings include solid and metallic colors.

“We have expanded our commercial finishes product line to give painters the flexibility to choose the best system needed for the job: from a premium quality Imron finish to our newest economy segment offering, Rival, there’s a system specifically designed to deliver the performance and value they’re looking for,” said Fran Cassidy, commercial segment manager for Axalta.

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