CARSTAR launches Canadian driving-distraction-based ad campaign

Jan. 12, 2010

CARSTAR Automotive Canada Inc. launched the television and radio ad campaign, “Where Accidents Unhappen,” Jan. 1. It focuses on accidents caused by driving distractions.

The campaign, which uses clowns and animated special effects to exemplify the many potential distractions to drivers, will run until 2011, according to Sharon Welch, a CARSTAR spokeswoman.

The Hamilton, Ontario-based company will air during the NFL playoffs and the Super Bowl pre-game show, although the campaign is strictly designed for Canada, according to Welch. CARSTAR has more than 400 locations throughout Canada and the United States.

CARSTAR employees in Canada will wear a "Where Accidents Unhappen" t-shirt the first Friday of every month in collaboration with the campaign.
 

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Coach Works implements the Spanesi Touch system

Coach Works Uses Spanesi Equipment to Ensure a Safe and Proper Repair for Customers