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SEMA to Offer ‘Marketing Metrics’ Presentation

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Oct. 21, 2013—Tom Marx, president and CEO of The Marx Group, will host a free marketing presentation from 1–2 p.m. on Nov. 7 during the SEMA Show at the Las Vegas Convention Center.

The presentation, “Marketing Metrics That Matter,” will outline what metrics companies should be tracking and why it is important to the success of their business. Marx will also cover the areas of sales, marketing, public relations and social media metrics.

“Knowing how to interpret the data, understanding what it means and how to use this information to adjust your marketing ‘spend’ and focus is critical to a business’s success,” said Marx.

Marx has over 25 years experience in business-to-business and consumer marketing and advertising.

To register, visit

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