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SEMA Show to offer improved product display

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June 14, 2011 — SEMA Show organizers on Tuesday announced plans to upgrade the 2011 event’s New Products Showcase, resulting in a bigger and more comprehensive display, a featured products section and better product promotion.

The showcase will be branded Ideas Alive in reference to the event’s history and ability to bring new product ideas to life.

“Since the event’s inception, the SEMA Show has served as the venue for bringing new innovations to life and to market,” said Peter MacGillivray, SEMA vice president of events and communications. “The New Products Showcase is instrumental at representing this energy and excitement. By expanding the program to include featured products and elevating the promotion of the products, the enhanced showcase will be more exciting and lively than ever before.”

The featured products section will give exhibitors an opportunity to promote existing lines to new customers. A new product section will return for products that meet certain availability requirements. Each product will be displayed in one of the following categories:

• Collision Repair & Refinish
• Exterior Accessory Product
• Interior Accessory Product
• Mobile Electronics Product
• Off-Road/Four-Wheel-Drive Product
• Performance—Racing Product
• Performance—Street Product
• Powersports Product
• Street Rod/Custom Car Product
• Tire and Related Product
• Tools and Equipment Product
• Van/Pickup/Sport-Utility Product
• Wheel and Related Product
• Engineered New Product
• Merchandising Display
• Packaging Design

Thousands of buyers and media visit the New Products Showcase and each product is professionally photographed and distributed to media throughout the year. Many product videos are also made at the show, many appearing on SEMA’s YouTube channel.

“The SEMA Show will continue to serve are the premier venue for discovering new products in the automotive specialty equipment market,” MacGillivray said. “The enhanced Showcase will simply elevate the excitement and energy. Year after year, we see amazing creations from the industry and we’re expecting even more this year.”

The 2011 SEMA Show is set for Nov. 1-4 at the Las Vegas Convention Center. For more information, go to

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