Buying a new car? Consumers consider Toyota first, then Ford
From the fourth quarter of 2009 to the second quarter of 2010, Toyota fell to No. 1 for the most considered brand due to the company’s recalls, and Ford was No. 2, according to a KBB press release_notes. The most considered brands at the end of 2010 are:
1. Toyota at 25 percent;
2. Ford at 24 percent;
3. Honda at 23 percent;
4. Chevrolet at 19 percent;
5. Nissan at 16 percent;
6. Hyundai at 13 percent.
New car shoppers rank durability, comfort, fuel efficiency, driving performance and safety as the top five factors when considering a new car. Ford remains the most considered truck brand and Honda remains the most considered minivan brand. KBB has tracked brands since 2007.