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ASA partners with ContactPoint

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March 7, 2012—The Automotive Service Association (ASA) recently partnered with ContactPoint, a provider of automotive marketing and sales tools, to give all ASA-member shops a free one-year subscription to

The ASA said the free subscription will help its member shops to improve marketing strategies and optimize sales. allows shops to identify which marketing methods are generating business, listen to recorded customer phone calls, gather real-time customer feedback, and improve abilities to sell and book appointments on the phone, according to the ASA.

“We are really excited about this partnership with ASA. The primary location of every ASA shop member will receive a free local or toll-free number and a free LogMyCalls account; all they have to do is sign up,” said Jason Wells, CEO of ContactPoint. “We’ve worked with many ASA members in the past and are excited to create more partnerships in the future!”

“We are pleased to offer this free one-year subscription to ASA-member shops,” said B.J. Johnson, vice president of membership services for the ASA. “ASA members are getting free access to a tool that normally costs about $350 a year. That’s significant. In many cases, this benefit alone covers the cost of an annual shop membership. This tool will save our members money, allow them to measure their marketing effectiveness and improve their ability to book appointments and sell on the phone. We encourage every ASA shop member to sign up for this free account.”

All ASA-member shops can visit to sign up for the free subscription, or for more information.

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