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AORC celebrates 50 years with new organizational name

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Dec. 13, 2011—The Automotive Occupant Restraints Council (AORC) on Tuesday changed its name to the Automotive Safety Council (ASC) as part of its celebration of the organization’s 50th anniversary, which was founded in 1961.

ASC said the new name better reflects its membership's comprehensive safety involvement. The organization’s membership includes manufacturers and suppliers of auto safety systems worldwide.

Members of the ASC produce most of the passive, active, interior and child safety products found in vehicles around the world, the organization said.

"Today's safety systems are reaching ever-greater levels of integration and sophistication,” said Doug Campbell, president of the ASC. "New active systems have a greater ability to sense the vehicle environment, and technologies such as [electronic stability control] can be employed to help prevent accidents or mitigate their severity, while occupant protection systems like seat belts and air bags have become more adaptive to the crash variables such as occupant size, position, speed of the crash, and more."

"We are excited about the future of automotive safety and look forward to the next 50 years of safety ingenuity. We encourage the public to learn more about automotive safety technologies and how they work by visiting our new web site," Campbell said.

For more information, visit

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