I-CAR, BMW Partner to Give Carbon Fiber, Aluminum Repair Presentations at SEMA
Oct. 30, 2013—I-CAR and BMW of North America will partner to offer a presentation on the BMW i3, the first mass-produced vehicle with a passenger compartment made completely of carbon fiber, at the SEMA Show, set for Nov. 5–8.
I-CAR, releasing the news in a statement on Tuesday, says the free half-hour presentation will be offered four times throughout the show: Nov. 5 at 3 p.m.; Nov. 6 at 4 p.m.; Nov. 7 at 2 p.m.; and Nov. 8 at 1 p.m.
The live presentations will cover the BMW i3’s LifeDrive Concept body architecture and the sustainability advantages of lightweight vehicles made of carbon fiber and aluminum. It will also highlight repair considerations for the vehicle, as well as information on the vehicle’s all-electric propulsion system.
"To introduce an all-electric carbon fiber and aluminum vehicle like the BMW i3 requires a new way of looking at the automotive experience," said Steve Marks, I-CAR industry support manager. "I-CAR is excited to partner with BMW to explore these new technologies and their repair considerations to help collision professionals prepare for the tsunami of automotive innovations approaching our industry."
Marks will co-present with Tom Brizuela, body & paint technical team leader at BMW of North America.