October 26, 2010—AutoTrader.com announced on Tuesday that it has acquired Kelley Blue Book.
Part of the acquisition includes taking over Kelley Blue Book’s sister companies, CDMdata and CDM Dealer Services, according to an AutoTrader.com press release_notes. Kelley Blue Book will continue to operate in Irvine, Calif., and remain a subsidiary of AutoTrader.com. Paul Johnson, president of Kelley Blue Book, and Kelley Blue Book's leadership team will remain in place.
"AutoTrader.com is excited about becoming the new owner of Kelley Blue Book because we believe the company has a great future," said Chip Perry, president and CEO of AutoTrader.com. "Kelley Blue Book has a wonderful history as an iconic brand and trusted provider of vehicle information to generations of car buyers and sellers, and as we look into the future we believe together we can bring a host of new technologies and tools to market that will significantly improve the car shopping process for consumers.”
