Feb. 6, 2013—OEConnection, a parts e-commerce technology company for original equipment manufacturer (OEM) distribution networks, has launched ConsumerLink, a new parts e-commerce solution for automotive dealerships.

Featuring a customizable, dealer-branded website, ConsumerLink gives consumers access to a user-friendly replacement parts ordering platform, including complete OEM parts catalogs, detailed parts diagrams and VIN-decoding capabilities that help users identify the parts needed for their vehicle repair.

ConsumerLink also enables dealers to process orders within their existing OEConnection e-commerce platform, and includes built-in reporting and analysis tools to access data about online sales and customers.

“Much like our wholesale parts e-commerce solutions, the goal of ConsumerLink is to help dealers sell more OE parts, increase efficiencies and improve customer satisfaction,” said Chuck Rotuno, OEConnection president & CEO. “Dealerships are increasingly investing in digital technology to reach online customers, but many draw the line at parts e-commerce websites because of limited search capabilities and unfriendly user interfaces. ConsumerLink closes the gap by offering not just easy setup and comprehensive tools to tap into this revenue stream, but it also comes from a trusted name and partner in automotive technology.”