AkzoNobel debuts new DIY paint solution at SEMA
LAS VEGAS, Nov. 1, 2012—At its 2012 SEMA Show booth, AkzoNobel introduced stickerfix, the industry’s first-ever pre-coated adhesive film DIY paint solution, according to a company release.
Scheduled for distribution in 2013 in U.S. and Canada auto retail outlets, stickerfix uses ultra-thin adhesive film technology and the color match capabilities of AkzoNobel’s waterborne coatings to help car owners conceal paint scratches and chips.
“We were extremely encouraged about the enthusiasm we received from consumers during the initial field trials,” Troy Russell, commercial manager, North America, Stickerfix Vehicle Refinishes, said in a statement. “AkzoNobel has taken a bold step in developing a unique product that takes the finish quality of a professional body shop repair straight to the consumer. No other DIY paint solution comes close to the color match, ease, and speed with which consumers can quickly deal with unsightly scratches and chips.”
With stickerfix, minor paint damage disappears in three easy steps:
• Clean – Wipe dirt and grime from the area of application.
• Select and Stick – Select the appropriate size and shape of pre-painted and pre-cut film piece. Peel off and affix the adhesive film to the desired area.
• Smooth – Gently smooth out the area to give it a shiny new look.
Stickerfix is available in 79 premium refinish colors, including select pearls and metallics. Each stickerfix package contains one sheet with 22 pre-selected decals of various shapes and sizes.