I-CAR, BMW to Present BMW i3

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Nov. 4, 2013—I-CAR and BMW of North America will offer a presentation on the carbon fiber and aluminum BMW i3, the first mass-produced vehicle with a passenger component made completely of carbon fiber, at the SEMA Show, I-CAR recently announced.

The free half-hour presentation will be offered four times throughout the 2013 SEMA Show: Nov. 5 at 3 p.m.; Nov. 6 at 4 p.m.; Nov. 7 at 2 p.m.; and Nov. 8, at 1 p.m.

The presentation will cover the BMW i3’s LifeDrive Concept body architecture and the sustainability advantages of lightweighted vehicles. It will also highlight repair considerations for the vehicle.

“To introduce an all-electric carbon fiber and aluminum vehicle like the BMW i3 requires a new way of looking at the automotive experience,” said Steve Marks, I-CAR industry support manager.

Marks will co-present with Tom Brizuela, body and paint technical team leader at BMW.

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