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Chief celebrates 40th anniversary with Facebook contest

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June 8, 2012—Chief Automotive Technologies, a manufacturer of vehicle frame pulling equipment, computerized measuring systems and frame specifications, is celebrating its 40th anniversary with a “Show Us Your Chief Equipment” Facebook campaign throughout 2012.

Through the campaign, Chief is looking for shops to post photos and stories about their Chief equipment, accessories and training on the company’s Facebook page, Chief said campaign participants will be entered in weekly drawings through the end of the year for opportunities to win various prizes and merchandise.

In addition, Chief is offering a grand prize drawing for a trip for two to the 2012 SEMA Show in Las Vegas. People can enter the drawing by filling out the entry form on the company’s Facebook page through Sept. 25. Chief said people who post photos and stories on its Facebook page will receive bonus entries into the SEMA drawing.                                                                        

“We are proud of the role that Chief equipment has played in helping thousands of collision repair technicians properly repair vehicles so their owners can get back on the road with confidence,” said Mike Cranfill, vice president of collision for Chief. “I can’t tell you how often I’m visiting customers with one of our distributors when we come across an old Chief EZ Liner frame rack still in use after 30 years or more. And while we love to sell new equipment, it’s really gratifying to witness the reliability and longevity of the machines we’ve been making for 40 years. That’s why we’re asking shop owners, technicians and estimators to show us the Chief equipment they rely on every day.”

For additional rules and details about the campaign, visit

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