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Formulate a Simple, Effective Marketing Strategy

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March 13, 2020—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.

How to Create a Successful Marketing Strategy Using a Single Decision Framework – Inc

Successful marketing relies on running multiple experiments on multiple marketing channels to figure out the best performing marketing channel for the business. It's an experimentation and learning framework.  

Why Someone Else's Poor Planning Isn't Your Emergency – Entrepreneur

Sometimes, “no” is a one-word sentence. 

Best Practices for Instant Messaging at Work – Harvard Business Review

There's just one problem: We’re still figuring out how to properly, and professionally, communicate via IM. These systems can create communication silos, where teams who are highly integrated in one platform are unable to collaborate with departments rooted in another. 

 

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