Shop Life

The Value of Social Media Marketing

Order Reprints

According to the 2019 FenderBender Industry Survey, when body shop staffs promote their workplace with daily social media posts, it usually pays off. Unfortunately, in 2019, just 18 percent of responding shops said they make daily promotional social media posts, while 43 percent said they make monthly posts, and 20 percent of shops never use social media. However, the number of facilities that said they make weekly, business-related social media posts increased by seven percent year over year, up to 36 percent. 

Frequency of social media marketing matters; shops that make daily social posts tended to have significantly better CSI scores, for example. Here’s a closer look, above, at the data. 

Related Articles

Social Media Marketing 101 from the SBA

Social Media for Humans: Keep the Social in the Media

You must login or register in order to post a comment.