Dec. 5, 2019—Tesla is reaching out to Roadster owners and promising them a dedicated channel of service with its own service advisors, technicians and repair centers, according to a report by CNBC.

In an email to Roadster owners, Jerome Guillen, Tesla's president of automotive, also invited Roadster owners to trade in their old cars and put the value toward buying a newer-model Tesla, or a reservation for a next-generation Roadster. 

Delivering great service is increasingly important for automakers as new vehicle sales growth is slowing down overall, says Hans-Werner Kaas, Senior Partner at McKinsey and Company.