Axalta Releases Color Popularity Report
Nov. 14, 2019—Axalta has released its 67th annual Global Automotive Color Popularity Report, which reveals the top three automotive colors.
The top three colors are white, black and gray. White has been the top automotive color worldwide since 2011.
This year, silver dropped out of the top three colors in the world and 10 percent popularity represents the lowest level that color has had in more than a decade. The survey also showed that gray is gaining popularity in all regions of the world. Still, these top four colors – white, black, gray, silver – continue to dominate the automobile population, representing 80 percent of market share globally.
Various shades from greenish-blues inspired by the ocean to navy blue, icy blue, and denim blue are also being found worldwide. Red is most popular in North America at 9 percent, and brown/beige versions reign in Russia at 12 percent popularity.
Axalta’s full Automotive Color Popularity Report can be accessed here.