Volt, Prius stir most online chatter of green cars in their categories
April 21, 2011 — A recent analysis of more than 40 million online conversations related to the green car market from March 20 to April 19 found that the Chevy Volt and Toyota Prius garnered the most buzz in their respective categories.
The study, by online and social-media analytics company Infegy, found that the Volt bested its midsize competitors with 828 mentions, while the Prius handily beat its rivals in the compact category with 7,602 mentions.
The rest of the field in the midsize category included the Audi A3 Diesel, with 749 mentions; The Ford Fusion Hybrid, with 479 mentions; the Lincoln MKZ Hybrid, with 210 mentions; the Hyundai Sonata Hybrid, with 171 mentions, and the Infiti M Hybrid, which drew 99 mentions.
The compact field included the Nissan Leaf, with 3,930 mentions; the Tesla Roadster, with 1,599 mentions, and the Honda Civic Hybrid, with 1,053 mentions.
Infegy also looked at green SUVs, which drew substantially less online buzz. The winner in that category was the Ford Escape Hybrid, with 382 mentions, followed by the Toyota Highlander Hybrid, with 278 mentions; the Cadillac Escalade Hybrid, with 175 mentions; the GMC Yukon Hybrid, with 76 mentions; the Chevy Equinox Hybrid, with 55 mentions, and the Porsche Cayenne Hybrid, which mustered three mentions.
“Our analysis of pre-Earth Day buzz on differing ‘green’ cars is just one example of the power of social analytics to provide focus-group like insight into what brands are driving the most volume and positive sentiment in online conversations, which directly correlates to revenue increases in multiple industries,” said Justin Graves, Infegy’s founder and CEO.