CCC Strengthens Network for Collision Parts Marketing
Nov. 5, 2019
BMW of North America (BMW) will leverage CCC Promote technology to help dealers price parts to collision shops.
November 5, 2019—CCC Information Services Inc. (CCC) and BMW of North America (BMW) announced earlier this week that the automaker will leverage the CCC Promote technology to provide dealers with a new marketing solution to price and promote parts to collision repair facilities.
CCC Promote offers OEMs a way to present promotional pricing early in the estimating process when replacement part decisions are being made. Prices can be customized by vehicle make, model, year, or part type. CCC Promote is a component of CCC Parts, the company's parts e-commerce platform. The two work together to automate and streamline the parts sourcing workflow from upfront promotional pricing to electronic price quotes, ordering, invoicing, and the rebate settlement process with the manufacturer.
"CCC is proud to support BMW and we value their endorsement of CCC Promote," said Jim Kinsherf, vice president, OEM Group for CCC. "CCC ONE processes more than $13 billion in parts annually. By making CCC available to its dealers, BMW parts can be seen and made available within the estimating workflow of a dynamic community of repairers. We're excited to support their parts program."
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