CCC to Support Nissan Parts Marketing
Oct. 30, 2019—Nissan selected CCC Information Services to support its collision parts marketing and sales efforts. Nissan will leverage CCC Promote to support dealers across the U.S. in offering promotional parts pricing to collision repairers as estimates are being written within the CCC ONE Platform.
In-market testing of CCC Promote among select dealers saw a strong increase in OE collision parts sales. CCC ONE processes more than 24 million repair estimates annually and more than $13 billion in parts.
CCC Promote offers OEMs a way to present promotional pricing early in the estimating process when replacement part decisions are being made. Prices can be customized by geography, vehicle make, model, year, or part type.