New NLM Services Aid Dealership Advertising
Oct. 16, 2019—Naked Lime Marketing has added video creation services for online advertising for dealerships.
"Consumer engagement with video content continues to grow and, with it, advertising dollars are shifting to digital video ad formats," said Chris Walsh, vice president and general manager at Naked Lime. "However, too often dealerships simply repurpose TV video content without considering the best practices for online digital videos. Our teams know and apply best practices for better results."
Naked Lime's creative teams combine custom graphics with video content and imagery to produce the video online ad. These videos are designed to fill a gap for dealers who may not have another practical avenue to produce video content. Videos range from vehicle model-based promotions and dealership branding to custom content.
Walsh also noted that Americans watch 38 hours of video content each week and that online content is expected to consist of 80 percent video marketing in 2019.