Autoliv Campaign Promotes Safe Driving

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Oct. 16, 2019—Autoliv recently unveiled a new safe driving campaign that features a billboard with a giant teddy bear.

OUTFRONT Media Inc unveiled the billboard campaign for Autoliv, a maker of air bags, seatbelts and steering wheels. The teddy bear was built by Imagine It 3-D and is one of the largest three-dimensional displays ever constructed in the Detroit metropolitan area.

Interstate 75 is a major thoroughfare for Detroiters and specifically for automotive professionals. Autoliv's billboard on N. I-75 & Dequindre will deliver over 2.2MM impressions over four weeks.

The billboard shows the teddy bear buckled up in the backseat of a car with the words, "Our job is to save lives" across the sign. 

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