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Honda's Ad Campaign Portrays Pedestrian Collision Scenario

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Sept. 20, 2019—Honda's new safety advertising campaign portrays an emotional "what if" pedestrian collision scenario. The campaign highlight's the company's goal of a collision-free society.

The new "Safety for Everyone" campaign launches today with 60-second and 30-second commercials.

The spot illustrates what could happen to the lives touched by a pedestrian had a collision not been avoided by Honda's Collision Mitigating Braking System, part of the Honda Sensing suite of safety and driver-assistive technology that is now standard or available on every Honda model in the U.S.

Directed by award-winning commercial director Ringan Ledwidge, Honda's "Safety for Everyone" spot will first air during tonight's Friday night college football matchup on ESPN/ABC. The commercial will run on national cable and network television through November 30 and on sports networks through January 2020 during professional football, hockey and basketball games. 

In addition, and to further advance its vision for a collision-free society, Honda will roll out a safety-focused social media campaign next month that features actual Honda customers who have benefited from Honda's active and passive safety technologies. 

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