Porsche Expands Passport Subscription Plan
Aug. 29, 2019—Porsche is expanding its Porsche Passport and Porsche Drive to four new cities in North America.
Porsche Passport and Porsche Drive offer up to 20 current model variants from the German sports car maker for shorter-term enjoyment than a traditional lease or purchase.
- Porsche Passport is a monthly subscription plan that offers members unlimited swaps between models at the touch of an app. Cars are delivered and picked up by a concierge anywhere a customer chooses within their service area. All operating costs except fuel are included in the flat monthly fee - $2,100 (+ taxes and fees) for the "Launch" membership that includes eight model variants and $3,100 (+ taxes and fees) for the "Accelerate" level that adds 12 higher-performing variants to the menu.
- Porsche Drive in the U.S. grew out of the Passport program to offer customers shorter commitments than a month, such as weekend getaways, date nights, or vacations. It is also app-based, with hourly (four-hour minimum), daily, and weekly usage options. As with Passport, the cars are delivered and picked up by concierge at the customer's preferred location – home, work, hotel, restaurant, or wherever specified.
In the Passport program, the Atlanta pilot that launched in late 2017 has found that the average subscription is about four months, with the most common reason for suspending membership being extended travel plans. This indicates that the month-to-month model provides the flexibility customers desire.