Industry Vets Start Advertising and Marketing Firm
June 17, 2013—Longtime collision repair industry professionals Tony Lombardozzi and Peter Abdelmaseh announced Friday they are forming an advertising and marketing agency to specifically serve independent body shops.
The company will work with shops that do not operate with contractual agreements with insurers.
“For far too long, shop owners have made important business decisions based on fear,” Lombardozzi said in a statement. “It has been proven over time that an owner can operate successfully without contracts with insurers, especially if they use sound marketing practices. We intend to help these shop owners directly reach the customers they need so that they can serve those customers more effectively, make more profit, and operate without third-party interference.”
Lombardozzi is the president of the Coalition for Collision Repair Excellence (CCRE) and recently sold his Hudson, N.H., body shop, Automotive Collision Repair Services Inc., which he owned and operated for more than 40 years.
Abdelmaseh is the president of ECD Associates Inc. of Belmont, Mass., a marketing and management company that has served clients in the architectural and automotive glass, foodservice, specialty foods, precast concrete construction, and the automotive mechanical and collision repair industries.
Abdelmaseh served as executive director of the Alliance of Automotive Service Providers (AASP) of Massachusetts from 2003 to early 2013, and he earlier managed his family’s five-location auto parts and auto paint business for 20 years.