Running a Shop Law

Sterling Autobody Centers hits national TV

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May 8, 2012—Sterling Autobody Centers, a collision repair network with 62 U.S. locations, will be featured this month on an episode of “Motorhead Garage,” a TV series produced by the FOX Sports Network.

“Motorhead Garage,” which features Sam Memmolo and Dave Bowman, visits automotive businesses throughout the country to discover the latest innovators and their specialties. The show has roughly one million viewers. 

Sterling will be featured during the first-ever “Motorhead Garage” episode focused on the collision repair industry. The 30-minute episode, which was filmed at Sterling’s Lawrenceville, Ga., location, includes an in-depth look at the company’s business, repair and customer experience processes.

“I was impressed with the management of the company and how the repair work is well-organized and professional,” Bowman said. “A well-organized procedure, as well as a clean, neat shop, is a strong indication of professional work being done.”

Sterling said the episode is meant to provide consumers with in-depth knowledge regarding what to expect and what to look for when they need collision repair services.

“Transportation represents a significant personal investment, and we want to give folks the information they need to make informed decisions when it comes to choosing a repair facility,” said Nick Notte, president of Sterling. “We are honored that Motorhead Garage selected Sterling Autobody Centers for their premier collision repair episode, and we look forward to showing viewers what sets us apart from the industry.”

The “Motorhead Garage” episode featuring Sterling will air May 13 at 11:30 a.m. EST and May 14 at 4:30 p.m. EST on the FOX Sports Network. Check your local listings, as air times may vary throughout the country.

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