July 10, 2019—A Little Rock, Ark., body shop has launched a new promotion that has ignited some controversy, according to Fort Wayne's NBC.

The Maaco Paint and Collision Repair posted an advertisement on Facebook, citing a new “Bullet Hole Special.” The shop's general manager, Nick Fernow, invented the idea.

The promotion doesn’t offer any special pricing but instead comes with a hashtag that says: #WeWontTellTheCops.

“It was kind of a running joke because customers always had some story about how it wasn’t a bullet hole,” Fernow says.  “I think people are afraid to really say what it is.”