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I-CAR Launches Industry-Neutral Locator

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July 5, 2019—I-CAR announced the launch of BodyShopology.com, an industry-neutral locator that connects motorsists with trained and credentialed collision repair shops close to home by entering a ZIP Code.

The shop locator is easy to navigate, the press release claims; a simple ZIP Code input triggers a network of more than 8,100 trained and credentialed shops, filtered for close proximity to the user’s home. This includes highly trained I-CAR gold class shops within Ford Motor Company’s and Farmers Insurance’s networks, two of the locator’s first collision repair Inter-Industry participants.

The previous I-CAR Gold Class locator moved to BodyShopology, and all Gold Class shops are automatically added to BodyShopology.com when gold class is achieved.

“This online power tool is an important resource in unifying the industry for the ultimate benefit of the consumer,” said Stacey Wesselink, I-CAR, director - marketing and BodyShopology spokesperson.

Wesselink said in addition to the locator, the Bodyshopology.com website offers relevant content, including tips and helpful questions to ask a trained body shop about the repair process. You can also download a free BodyShopology information card to keep in your wallet or car glove box.

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