Ford Denies Falling Behind in Self-Driving Initiative

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June 11, 2019—Ford Motor Co. may be taking a cautious approach to its autonomous driving program, but its chairman rejected claims that the U.S. automaker was falling behind its peers, according to a report by Reuters.

Bill Ford said its self-driving system, Argo, is "incredibly competitive." After Ford bought Argo AI, a Pittsburgh-based self-driving startup in 2017, the company has taken aim at providing autonomous vehicle services to multiple partners, who in turn would offer them to their customers under their own brand names.

The carmaker is working with several Israeli self-driving technology firms like Intel unit Mobileye.

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